Everything You Need to Know About Chatbots in Ecommerce

One of the challenges that ecommerce businesses experience is cart abandonment. The bot, hereby, works as a shopping assistant; it promotes the products and hooks users to the best offers through starting a conversation. Excellent customer service is a new trend in boosting sales in ecommerce.

• They can create add that personal touch when you are not able to get to it.
• Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.
• If customers cannot find the products on the website, the chatbot uses cross-sell strategies and sell products to customers based on what they like.
• For example, an AI bot can provide a phone number or even allow a user to call directly from the chatbot widget.
• Virtual Artist can also be used to find different shades of lipstick.
• Analytics on user data and engagement can be used to optimize marketing efforts and enhance retargeting efficiency.

Engati chatbots deliver comprehensive customer support, automated sales and marketing, as well as intelligent HR management. For many online businesses, it’s nearly impossible to manage all the customer conversations being started on a daily basis. That is, not without a platoon of live agents or outsourcing customer support to a call center. Botanalytics also allows you to measure the conversion rates of conversation goals you’ve set. For example, you can measure your bot’s purchasing completion rates. The service offers a free plan with limited reporting, a $99/month plan with conversion funnel and conversation segmentation reporting, and a $349/month plan with customized reporting.

Step 2: Research ecommerce chatbot platforms for your industry

This data can help in understanding the engagement of the visitors, and if the conversational flow is intact or not. Businesses look for further categories that help them build a proper conversational flow for better bot performance and user engagement. The best chatbots answer questions about order issues, shipping delays, refunds, and returns. And, it ensures that customers get answers to their questions at any time of time. This support is available across many retail and messaging channels. Cart abandonment has always been an issue in online shopping.

In addition to this feature, Ochatbot ensures to remind the customers who leave their carts without making purchases. People may leave their carts due to certain reasons, such as if their desired product ran out of stock. A CRM integrated chatbot connects online businesses to thousands of CRM systems. There are so many advantages of chatbots with CRM integration. AI chatbots with Facebook Messenger integration reach out to the customers on Messenger. Ochatbot is an excellent and easy-to-use chatbot that effortlessly embeds on Facebook and other eCommerce platforms such as Shopify, BigCommerce, and WooCommerce.

Rule-Based Chatbots

With an eCommerce AI chatbot, businesses can get easy access to information such as, how many users visit the website. This serves to be useful because visiting users don’t just add to the traffic but businesses must engage them so they become potential buyers. As a result, the interaction between the eCommerce chatbot and its users simplifies the buying process, thus boosting engagement rate and sales. According to a report by slicktext, more than 50% of customers expect businesses to be open 24/7. Your bot allows you to send content and promotional messages on the touchpoints your customers spend the most time on, creating a powerful omnichannel engagement strategy. The chatbot starts with a prompt that asks the user to select a product or service line.

This is great for when conversations get too complicated for AI. ECommerce Chatbots help improve CSAT and overall customer experience. Use WhatsApp to increase customer engagement, read and reply rates for feedback communication. Subsequently, you create one-touch interactions on a platform of your customer’s choice to maximize feedback or CSAT collection. WhatsApp Business APIs also allow businesses to enable deep integrations. Assign variables and push data to your CRM and OMS to allow customers to place an order from the comfort of their phones.

What have customers achieved with Certainly?

Find spots in the user experience that are causing buyer friction. Ecommerce chatbots boost average lifetime value and build long-term brand loyalty. You can do this by spending ages and a fortune on developing and updating your website. You’ve chatbot ecommerce delivered excellent customer support and provided smooth purchase journeys. Take advantage of this and allow customers to spread the word with ease. Use a WhatsApp Chatbot to allow customers to quickly recreate carts and repurchase products.

It can talk to potential customers on your own website or on various messaging apps. The real purpose of a chatbot is to engage online shoppers and help them purchase a product. Chatbots do that by streamlining communication, integrating with a brand’s catalog, displaying helpful links, and leading users through personalized segmented flows. 34% of retail customers say that they would rather speak with a chatbot than a customer service rep on the phone or on live chat . Here’s an example of a Facebook chatbot that’s creating personalized experiences and helping customers engage with the brand.

ChatBots

Chatbots can successful answer 80% of most basic questions so they can help a business save on customer service costs. Chatbots can also integrate with your entire inventory and help your customers pick out a product and checkout directly on social media. Set up keywords like “demo” or “how does this work” to trigger a chatbot sales flow or to display your sales team’s Calendly link. This can also help you improve your customer service by answering your customers’ questions much faster and providing better resources to them. Introducing conversational experience for ecommerce customers seems to be the right strategy to increase sales as 75% of consumers contact brands over messaging to make a purchase.

Using AI for customer support also helps to improve your team productivity as the bot takes over answering FAQs that reduces the support tickets significantly. AI chatbots in eCommerce remember the past interactions of the users and use them further to customize future conversations. Moreover, bots can keep the focus on customers while guiding them down the sales funnel and providing product recommendations. Plus, by personalizing the services, you boost the engagement rate, and also save the time of customers by promoting relevant products. Check out this article to learn more about building effective personalized strategies. Leveraging conversational AI solutions for ecommerce helps to engage customers round the clock and provide immediate answers to their common queries.

Why are ecommerce chatbots important?

You can also have a chatbot agency to make a chatbot for you. Let’s say you want to have a fitness business, then you can buy a template that will have all the features and capabilities you need. Up next – the best eCommerce chatbot strategies and ways to make your own chatbot. Messaging started to overtake social media back in 2015, and it has continued to grow since. Chatbots are able to handle 68.9% of chats from start to finish. With thousands of online stores out there, catching the attention of your online store’s visitors is crucial.

• Difficult to make small iterations and to build new bots quickly without the help of Automat team.
• Poncho is also a Slack app so it can send you a daily forecast every morning without you having to check the weather.
• Octane AI is a chatbot tool that’s specifically built for Shopify stores .
• Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC.
• 80% of businesses said that they already use chatbots or plan to use them by 2020, in a recent Oracle survey.
• Here are five uber-successful chatbots from a variety of industries.

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M. Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping. Marija grew Brightech’s Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.